An attractive dish presented by a chef will add to the desire of it's consumption.  In a similar way, the work of a visual artist can add to the desire of someone to use a person or company's product or services.

The importance of branding for entrepreneurs or businesses in general cannot be overstated.  A wider number of consumers than not are more comfortable dealing with businesses that appear to be well established.  An impressive identity is part of the foundation that leads to greater numbers in sales.